A JOURNEY THROUGH BEHAVIOURAL SCIENCE AND MARKET RESEARCH…IN SIX SHORT ARTICLES

This short compendium demonstrates how behavioural science can add significant value across all stages of a research project.

From ‘three reasons to favour recruiting females over males for qualitative research’…

…to ‘three reasons why clients don’t take actions following research debriefs’.

Whether you specialise in qualitative or quantitative research, work agency or client side, this compendium will contain something for you.

“Chris seems very experienced in this field, it's great to get an introduction to his work. It was particularly useful to hear about the quantitative aspect, as behavioural science is so often applied to qual.”

— Research Director, Multinational Research Agency