PHYSICIANS & PATIENTS: HOW BEHAVIOURAL SCIENCE HELPS US BETTER UNDERSTAND & INFLUENCE BEHAVIOUR

IN SIX SHORT ARTICLES

This book provides an accessible window into key behavioural science research, helping us to better understand and influence physician and patient behaviour.

From ‘three reasons why psychology is key to understanding prescribing’…

…to ‘three ways to maintain motivation following health related interventions’.

Whether you work in research, communications, consulting or client side, this publication will contain something for you.

“Very useful and interesting - thanks very much.”

— Director, Healthcare Research Agency