Personality psychology
Personality traits can be used to accurately explain and predict behaviour in any situation.
Traits are distinct, stable over time, and evidence suggests that when asked appropriate, academically validated questions, people demonstrate good self-knowledge and will accurately self-report in an unbiased way.
Frameworks such as OCEAN help us produce nuanced, reliable insights across diverse geographical markets.
We use personality psychology most commonly in quantitative research, although we also use it in qualitative research.
To learn more about applying personality psychology in market research click on any of the images below:
QUANTITATIVE CASE STUDY: INCREASING PRODUCT SALES
WEBINAR RECORDING & SLIDES: PERSONALITY PSYCHOLOGY IN MR
ARTICLE: THREE REASONS TO FAVOUR FEMALES OVER MALES IN QUALITATIVE
“Chris’ knowledge of behavioural science was evident through all elements of his work and enabled us to uncover a deeper level of insight than we would ordinarily be able to.”
- Associate Director, Healthcare Research Agency